From September 5-8, 2026, the 58th China Building & Decoration Fair (CBD Fair), the 2026 China International Furniture Fair (CIFF), Modern Shanghai Design Week, and the 31st China International Furniture Exhibition were successively held in Shanghai. These major exhibitions gathered tens of thousands of domestic and overseas designers, channel partners, professional buyers, and home furnishing professionals, creating a core traffic highland for the home furnishing industry to connect with global resources. Leveraging the momentum of these events, the investment promotion team of the 2027 China (Zhengzhou) International Window, Door & Whole-Home Expo (CIDE) traveled to Shanghai to launch a one-week special promotion campaign-using the absolute voice of "China's No.1 Opening Expo for the Furnishing Industry" to forcefully open up new channels for two-way gold-digging in both domestic and export sales.

This ground promotion campaign focused precisely on the expo's new positioning of "deepening domestic sales + expanding export markets," with a key focus on tapping and inviting overseas buyer resources. Team members, carrying English promotional materials, went deep into major exhibition halls to actively connect with global purchasers, overseas distributors, and other quality buyers. Through one-on-one professional presentations, they detailed the core advantages, platform value, brand exposure channels, and exclusive visiting benefits of the 2027 Zhengzhou Window, Door & Whole-Home Expo. In response to issues of particular concern to foreign visitors—such as product market access standards, tariff policies, and cross-border logistics—they provided tailored solutions. With practical and feasible support for overseas market entry, they dispelled foreign buyers' concerns and stimulated their willingness to purchase and cooperate.

At the same time, the expo simultaneously established an English official website and an overseas social media matrix covering mainstream platforms such as Facebook, TikTok, and YouTube. Through content operations and precision advertising, it continuously output expo updates, exhibitor new products, and sourcing guides. Overseas buyers could obtain exhibit information in advance and schedule business meetings through social media channels, realizing a two-way traffic generation model of "online pre-matching + offline in-depth matchmaking." This efficiently connected with China's high-quality home furnishing supply chain and built a long-term closed loop for overseas communication.

With both online and offline efforts, the investment promotion team was provided with an opportunity to comprehensively showcase the expo's full-industry-chain layout advantages. The 2027 Zhengzhou Window, Door & Whole-Home Expo will fully cover core tracks including Integrated Door, Wall & Cabinet Systems; Window & Door Systems; high-end Whole-Home Customization; Upholstered Furniture; Residential Furniture; Smart Home Solutions; Kitchen Appliances & Bathroom Fixtures & Sanitary Ware; Hardware & Accessories; Smart Manufacturing; and the rural villa industry chain. It will provide one-stop connection of the upstream, midstream, and downstream supply and demand links of the home furnishing industry, fully meeting the diverse, full-category procurement and matchmaking needs of domestic and overseas buyers, and building a solid bridge for efficient connection between the Chinese and foreign home furnishing industries.

This Shanghai ground promotion campaign at the major exhibitions is a key strategic layout for the Zhengzhou Window, Door & Whole-Home Expo to tap into overseas markets and help enterprises go global. It also lays a solid foundation for the entire industry to seize global market opportunities. From February 23-26, 2027, the 2027 China (Zhengzhou) International Window, Door & Whole-Home Expo (CIDE) will be grandly held at the Central China International Convention and Exhibition Centre (CCICEC), Zhengzhou Airport Economy Zone. With an exhibition area of 260,000 m², over 4,000 quality exhibitors, and an expected 400,000 professional trade visitors for business negotiations, supported by two-way visitor flows from both domestic and export markets, it will surely create a trade feast of precise matchmaking and efficient conversion for buyers and sellers, making the golden signboard of "China's No.1 Opening Expo for the Furnishing Industry, Your Premier Trade Destination" shine brightly. We sincerely invite home furnishing professionals from around the world to join us at this early spring event, leverage the expo's platform advantages of domestic and international dual circulation, connect global quality resources, and win the business opportunities at the start of 2027!